The online shopping industry has been growing at an incredible rate, and so have ecommerce challenges. Ecommerce or online shopping business has been growing steadily since its inception. And with the extraordinary growth comes an increased number of challenges as well. Therefore, a business owner must understand these challenges and apply the solution to ensure your business survives in this highly competitive market. Yes, you may follow our previous blog about 5 Essential Points to Consider before Launching an E-commerce Website. But what about the challenges afterwards?
To help you, we have made a list of common ecommerce problems that an entrepreneur faces and solutions you can try:
Cyber & Data Security
When it comes to eCommerce, one of the biggest challenges faced is security breaches. There is a lot of information/data that is involved while dealing with eCommerce, and a technical issue with data can cause severe damage to the retailer’s daily operations as well as brand image.
One of the biggest challenges ecommerce businesses faces is a security breach. A Successful ecommerce business stores a lot of data on its server. In the event of a security breach, this data can be stolen and used to do severe damage to the brand.
Solution: Be cautious and always use a robust backup system to keep your data safe. But before all of that, your website must be built by a well-experienced website development company. A good e-commerce development company uses the latest platforms and technology to develop online business—this help to reduce a lot of data breach.
Online Identity Verification
If your ecommerce business has cash on delivery operation, you have to take serious steps to ensure the service is not being abused. You must verify users and understand if they are genuinely interested in making the transition or not. A user can use a fake mobile number to use the cash-on-delivery system to harm the brand and adversely affect the revenue.
The solution: Analyse the user activity. This can be how long the user has been on the website, how many products they are ordering, and the price. Make an automated call and ask the customer to verify the address. Use software to check if the mobile number is VOIP or not.
Shopping Cart Abandonment
For an eCommerce business, the issue of cart abandonment is like an epidemic. All businesses, irrespective of their shape and size, face this problem. According to data, online shoppers abandon their shopping carts very frequently. In fact, 68% of the time, they leave without making the transaction, and some stores even say they see abandonment rates as high as 80%!
- Nurture your customers via live chat.
- Ensure the guest checkout option is there.
- Use SMS remarketing and email remarketing.
Each business has its own challenges. Understanding them and finding the most suitable solution should be the goal of any entrepreneur. Without the solution, the business will lose a significant portion of its resources. If you own an ecommerce business, the good thing is that we have provided the solution to the problem.
And please remember, we have only discussed three common problems; there are more, and we will bring them to our next blog with a solution. In the meantime, if you are looking to grow your ecommerce business and trying to reduce the number of problems, then get in touch with the best ecommerce website development company-Elvira Infotech now. We offer a free proposal.