Mobile apps for MSMEs entrepreneurs are growing more popular as smaller firms have found that mobile apps are central foundations for marketing and marketing their business.

In the past, apps were solely accessible to well-known conglomerate and big corporations due to the enormous costs of producing a custom app. App developers used countless hours designing and coding the application to the organizations’ specific blueprints, which was the reason for the too high price tag. But, with the advent of automation and highly skilled developers, and new ways of coding, the technology has caught up with the trend, and now we have the collective capabilities to offer great apps at a low price.

Right now, if you take a glance at your smartphone, you will find out that most of them are designed and developed to serve a specific purpose. For instance, some of them look through your email, weather reports, social media, work calendar,… etc. Then mobile apps for business marketing came into existence. For instance, an app such as Amazon, Flipkart, where you can buy products and acquire different services. The business realized that the desktop market is going to reduce, and the smartphone will take place. Business marketers had developers create mobile apps for their businesses to take advantage of this new marketing strata.

What do you see when you watch people in public places such as a mall or park? You will be observed that most of them will be glued down to their phones, interacting with someone or some business. Now it can be argued that this manner can be somewhat dangerous, particularly if you’re not following where you are going. But that’s another topic of conversation at some other time.

However, here’s what’s renewing regarding a mobile business app. It can be referred to as an “electronic business card.” It is continuously in front of targeted customers. As the smartphone user scrolls through the apps, and if they have your app installed on the phone, they will see it many times a day. A business can only improve with that kind of mass exposure.

For instance of how a mobile business app can give a lot of exposure, let ride a story! Here we have a customer, let’s call him Michael, who has installed and from his local pizza place. Now he is having a party with few friends. And he places a pizza order from the app for a little gathering of friends at his house. Michael knows they make great pizza, and sure enough, one of his friends wants to know the name of the place where he got the pizza because it is NOT a major chain. Michael will say, “the name of the pizza company is “this”, and they have the app, and  you can make effortlessly it from the store to order the great pizza.”

Word of mouth still is one of the most efficient ways of advertising that money cannot buy. That pizza company picks up another client they never intended to get. When Michael’s friend downloads the app, the pizza place is on his phone, and he will see many times during the day or night.

The mobile app brings a lot of benefits to the business, and the above one is one of many. If you want to build a mobile app for your own business at a low cost, get in touch with Elvira Infotech now.