The ecommerce business is growing at a rapid speed. With this massive growth, the trend of this business too growing at a massive speed. Modern-day customers have become more nit-picky since they have a wide option to go. Everything should be good and follow the modern trend; without it, the business will fall apart. And it’s not just a scare tactic we are giving you.
According to a report published by Adobe, more than 35% of online visitors will leave the website if the website is not industry-standard or professional enough. And this is the reason why ecommerce business owners are always pursuing to offer the very best that they can offer to the users. Yes, it is difficult to manage a business and observe the changes in the industry, and therefore hiring a professional web development company is advisable.
To assist you in staying competitive in the ecommerce business, we present you with a list of the hottest ecommerce design trends to look out for in 2022.
Vertically aligned menus
For years, being small or medium, every website was adopting a horizontal menu on its online platform. After all, in the beginning, the ecommerce website had a narrow focus, targeting the desktop user and using the screen real estate for the expanded menu. However, with the increased adoption of smartphones, the situation has changed quite a bit. And the data proves it. According to many studies, more than 60% of traffic is now coming from handheld devices.
So, the ecommerce website must adapt to the mobile device. The clear answer is to make the website responsive to fit any screen. But it soon became obvious that many horizontal menus don’t work nicely on small mobile screens. Because of this, you may have seen a growing number of ecommerce business owner implementing vertically aligned menus.
The layout is very important for any website. Layout assists in maintaining the data flow of the website. The more attractive and functional it is, it serves the users better. Thus, many prefer to stick with big names such as Shopify as they offer a wide range of standard premade templates. But the problem here is, thousands of entrepreneurs use this because it’s easy to set up and inexpensive. So there’s no uniqueness about the website you own.
By hiring a custom web development company, many ecommerce businesses are implementing unconventional layouts on their website. And many of them are breaking the internet with this unconventional design and, of course, bringing a lot more users! Their platforms, application, and web pages have well-curated feature-rich themes with added gallery andth infinite scroll. Some of the websites is more interactive and has shared informative videos and animated photos. The moral of the story is to be unique and make your website more interesting. The more users engage with the website, the better, the higher brand retention and that increased conversion rate.