Total number of monthly active Pinterest users 478 million+ according to Pinterest investor report for Q1 2021. The average number of monthly searches on Pinterest is 2 billion. You should not overlook social media for business, and the reasons can be found here.
And another important part is you should not just be limited to Facebook or Insta. If you are still not considering Pinterest for marketing after going through the above data whether you should use this platform or not for your marketing purpose, here are three reasons why you should change your mind now!
Pinterest Converts easily converts prospects Into Buyers:
The primary benefit of Pinterest for marketing compared to other available social media websites is that it dramatically reduces the number of steps from discovery to conversion. This implies that the prospects from Pinterest convert into customers faster than other social media sources.
For instance, let’s see how Twitter converts a user into the lead. If a user sees a tweet regarding any services or product, it’s less likely that a user will buy the service or order product from just a single tweet — unless maybe when a big celebrity endorses it. But that’s going to be hugely expensive!
Great platform for traffic
High-quality pins can bring important outbound links that may assist in building better organic SERP rankings. While you are making the Pins, make sure it has a catchy appearance, proper dimension, interesting headline, and proper link destination. The right title with keywords in your Pinterest marketing strategy will ensure your pins are search-friendly. It is a fantastic platform to add your links as compared to other social media platforms. Quality images and short informative descriptions will result in a positive result.
Simple to find your target audience & interest
Searching for the latest hypes or trends on Pinterest is really easy. The latest trend will help you make targeted pins that will be a part of the latest trend. So grab the opportunity and share the creativity as per the user’s behavior and the trend. Having the correct data of the demographic interest areas will assist you in creating fantastic pins that your targeted audience will like. If you do not know how to get this data, get in touch with us, we are a digital marketing company with years of expertise in working with Pinterest.
Pinterest for marketing is a great place to promote a business. By using the right way, you may gain tremendous success. We have only discussed three reasons. However, those three are the most looked after reasons, to begin with. If you are too busy with your business, we can efficiently take care of the job. You can hire a dedicated marketing executive from us. Interested? Call us now!